What if we change the role of “teachers as educators” to “teachers as incubators”?

The Khan Academy, started in 2006, currently has at least 3400 tutorial videos on the subjects of Math, Science, Computer Science, Finance, Economics, Humanities and Test Prep (SAT, GMAT etc.). Subjects are taught in depth – lessons on polynomials alone span through 79 videos; matrices, 33. As classes are rapidly translated to video tutorials available online, should the role of the teacher begin to change? Years ago in high school, I sought the help of random Youtube videos when I was learning trigonometry. My teacher spoke with a heavy dialect and I received little from being in class. I would’ve benefited a lot from comprehensive tutorial videos from a respectable source such as the Khan Academy, which had only just begun then. Now they’re legitimate tutorials coming in from respectable sources everywhere: University of Michigan, Berkley, Chicago, and business schools of Harvard, Columbia, Stanford, UPenn, and NYU are just some examples of colleges getting in on this. Then there are sources that range from the likes of Khan Academy, Freelance Teacher, to TED talks. Not only is every popular subject covered, but also the quality of teaching is top-notch, clear and reliable.

This sudden shift of knowledge to be made easily accessible online could perhaps change the role of the teacher. Not replace, but change. The teacher-student and student-student connection is without a doubt very important to learning and irreplaceable. So as video lectures inevitably grow popular, teachers need to emphasize being an incubator more than ever – to have students synthesize ideas and projects from data, as well as to motivate students to learn.

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Why Consume Art: Aesthetics, Status, or Cultural Authority?

This blog post comes from a new class I am taking called Money and Ethics in the Contemporary Art World at Tufts University. Here are the notes and thoughts I found interesting that are drawn from Derrick Chong’s “Stakeholder relationships in the market for contemporary art” regarding art consumption and appreciation. 

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Consuming Art for Aesthetics, Status, or Cultural Authority?

Aesthetics – Although this seems to be a given, I feel like there is more to what simply meets the eye.

The more you know, the more you appreciate art and thus satisfaction from arts consumption rises over time in many cases. However, this is debated over two opposing views. Continue reading

Be a Friend to your Customer. First.

Stranger -> Friend -> Customer

That middle step is a very important in building brand loyalty. Brand loyalty is what brings returning customers.  Making friends often comes from customer service, but let’s not get it confused with the process of Stranger -> Customer -> Friend.

Don’t wait, start right away.

If you are creating a website, segment your target demographics right away, and cater to them. Are you from New York or out of state? If you’re from out of state, click here, and check out this site with only information relevant to NYers. Look we even catered everything to you, complete with a joke about how the NY subway system is such a pain in the ass! We understand what you are going through and where you are coming from; we are trustworthy.

Why should a season ticket holder be treated like an average ticket holder? Cater to each!

You understand your customer, because your business works, so show it.