Takeaway: 800 word blog posts -> 400 word blog posts -> 140 character Twitter posts -> (no words) Pinterest
Search engines now rank content based on social conversations and sharing, not just websites alone.
Thought Provoked: I think this is one of many big elephants in the room we all choose to ignore. Video is the future. There’s no doubt about it. It is one of the biggest trends in marketing. Even some books have movie-like trailers to entice buyers. It is the ultimate medium for perception, in other words, marketing, in other words, everything in life.
Pitch: Craigslist Comes out with street maps for apartment listings
Takeaway: “Brands that can rock visual media will find themselves market leaders.”
Thought Provoked: I was told, “If you go the money, CraigsList is the way to do it” when I worked as a real estate rental agent. It was the most attractive tool for agents who were willing to pay to advertise due to its popularity, yet it was the only listing site that had no mapping source! How the heck did it take CraigsList this long? #StayTrendy
Takeaway: The article is pretty simple. Your idea is nothing until you create a business plan. There is a good list of 10 questions that fleshes out your idea before you start getting immersed in thoughts of gold and riches or details and marketing methods.
Thought Provoked: I’d like to take it one step further and say “even if you have a business plan, your idea may not be worth anything.” I think this was one of the biggest pitfalls for me when I studied entrepreneurship. In class projects I was told to come up with business plans that will generate large amounts of revenue and require lots of investing as practice. However, I’ve become disillusioned that these are the plans I, as an entrepreneur, am limited to create. Seth Godin showed me that I, as a college student, instead should follow these three guidelines when creating a plan:
- Watch out for business plans that require heavy investing. You’re a college student with no experience.
- Create plans that do not require a lot of outsourcing.
- Shy away from plans that market to the mainstream masses. Focus on either the early-adopters or the laggards.
Business plans never follow through. Sometimes it’s better to start small and to get big.