Takeaway: 800 word blog posts -> 400 word blog posts -> 140 character Twitter posts -> (no words) Pinterest
Search engines now rank content based on social conversations and sharing, not just websites alone.
Thought Provoked: I think this is one of many big elephants in the room we all choose to ignore. Video is the future. There’s no doubt about it. It is one of the biggest trends in marketing. Even some books have movie-like trailers to entice buyers. It is the ultimate Continue reading →
I have fallen victim to so many surprise group work tests.
Seth Godin: Ok, now it’s time to use what we’ve learned the past two days to create a book from scratch. You have 2 hours to brainstorm ideas, write, and design the book to be published from scratch. The topic is “How to be an Impresario on Campus.”
A half hour later:
Seth Godin: Stop stop stop. What’s going wrong?
*It’s a good thing he came in early to help nudge us into the right direction. Here is our finished work. I think we are all quite proud of it.
Takeaway: This is more of a re-realization on how easy it is to create something. For my college application I created an illustrated resume through Lulu.com. When I was at orientation, the Dean of Admissions remembered my book, came up to me, and commended me on it. It no longer takes “$5,000 to $10,000” to publish something. It just takes acting out on your plans.
Thought Provoked: If I were to write about something, what would I write about? In what ways could it benefit me and others?
Seth Godin’s 3 day seminar revolved around facing your fears and fighting off the lizard brain in you – that was the easier to remember term we used to refer to the amygdala for non-psychology majors. It is the piece of brain in charge of fear. It is there holding me back when I want to ask a question in class, there when I give a presentation, and there when I contemplate giving my seat up to someone who may be in need. Anything that put me out there to be judged in any way made me feel vulnerable and left my little lizard brain shaking to an extent. It is paralyzing and there are so many things we can achieve if we had control of our amygdala – the ringleader of irrational thinking. Seth showed us that training our brain isn’t all that daunting throughout the seminar and through a little story that I’d like to share.
When little Seth was at summer camp(?) there was a high diving board that kids often went on. When they climbed to the top, and looked down, most kids realized it wasn’t quite as easy as they thought it’d be. Fortunately, the ladder was too slippery and dangerous to go down, which left the kids only one option – to gather up the courage and make that jump. Some stayed for hours on the plank and one stayed the whole night on it, but those who overcame their fears had no regrets. Every kid jumped, and every kid went right back up and did it again.
I like this story because it rings oh-so-true. 4 days ago my friend and I stood staring off a cliff into Lake George as silly little kids with underdeveloped lizard brains made fun of us for not jumping. When we finally did jump, the little rats asked me to do it again but from a higher place. It took me 2 seconds to make that jump; my friend followed suit – no questions asked.
I felt great.
My cliff jumping friend wanted me to send a motivational text message to her tomorrow. Here’s a blog post instead.
Can you imagine a company where its employees decide what days to work, when to work, what they work on, and even how much they get paid? How about a company where there are no business plans or job titles? I couldn’t, and I still have a hard time fully grasping how everything at SEMCO runs, but the book 7 Day Weekend (an international bestseller)by Ricardo Semler has shed new light on many new concepts that I feel are groundbreaking.
Ricardo Semler is no ordinary man. In 1980 Semler took over his father’s company at age 21 (the same age I am today) and fired 60% of all top-level managers. He then began to completely disembody and rebuild the company culture. Under Semler, SEMCO had an average growth rate of 40% per year up until the book published ($4 million —-> $212 million annual revenue). Continue reading →